Internet Promotion January Newsletter

IC247
IC247 Inter Communication – One World, more information to share with one another
IC247’s services include



Free website evaluation with a concise breakdown of what your website needs for better presence on organic search engine results

SEM (search engine marketing) including:


* Back link sourcing campaigns
* Internet advert campaigns
* Directory listing
* Web 2.0 social networking campaigns (Youtube, Picasa, Wordpress, Blogger etc)
* Press release, E-zine and online articles
* Google tools (Base, Product Search, Local Business etc)


Keyword rich text copy-write including:


* Blogs
* Internet articles
* Website content
* Adverts and PR

Website design and build including:


* E-commerce websites
* Informative websites
* Database driven websites
* XML based CMS (content management system) websites


PPC (pay per click) campaign management:

* Complete pay per click management
* Optimised and efficient campaigns with streamlined budgets and keyword analysis


Hosting, Network and server management:

* Small Business Server installation
* Windows Server 2003
* ISA Server
* Gigabit Network installation and management
* Website hosting with sharepoint and SQL databases

Direct marketing including:

* Data supply (company information targeted for geographic area and industry)
* Telesales and telemarketing (national or international multi-lingual)
* Newsletter emails and “snail mail” outs


Why not take advantage of our New Year special offer:

* 50 internet directory listings (website URL, contact information and company description where applicable)
* 50 internet adverts on highly ranked classified advert sites (website URL, description of product or service, contact details and logo where applicable)

ALL for the introductory offer of £150.00
A great way to kick-start your internet promotion for 2008!

Feel free to contact one of the IC247 team here for an informal discussion about how we can assist you in increasing your internet presence, generate potential clients and improve your search engine positioning.

SEO simple tips

Here are a few simple and helpful tips to get you on your way to having a perfect website, with some information about standard steps from IC247

• Meta tags need to change to suit individual pages. Meta tags provide information for search engine spiders and robots re indexing and the crawl of your website. See http://www.seocentro.com/tools/search-engines/metatag-analyzer.html and input each of your individual website URL’s as per the instructions to see performance and recommendations.

• H tags (title, sub-titles etc) are missing completely from all pages. Google spiders follow information presented within H tags, therefore enabling easier indexing. Recommendation to add H tags for highlighted, bold and as paragraph explanations text within your website. It's good to use the Firefox add on Firebug to help you inspect your website.
  

• Back links: After keyword rich text content and coding, back links are an intrinsically important part of page ranking from Google and other search engines. add your site to relevent highly ranked directories and begin a link sourcing campaign

• Keyword rich text content: Your website looks great, with lovely photos and it gives a potential client a good idea of what they get for their money . You do have SOME text but ideally you should look to add more text where possible. Blogs are indexed brilliantly within search engines because of the new text content that is posted on a regular basis and also forums will always be found high in Google search results, per genre, because you have a large number of people posting different articles and questions. Obviously, a smaller website won’t be able to have this degree of text content BUT our recommendations are that you look to write more descriptive text about the your area in general and post it on your website and try to add more descriptive text on each page (coded correctly). Also look to try to post regular Blogs and helpful information associated with your industry/genre and add a “revisit” Meta tag to this work so that the spiders can crawl and index all the new information.

Contact us for more advice about how you can optimise your website!