Global Cargo Solutions
Increased internet presence and data supply
Leicestershire based freight forwarder, Global Cargo Solutions contacted us and asked us to put together a plan for them to increase their internet presence and to help them expand their current client base.
After meeting up with them to discuss their needs, plans and ideas IC
247 put together a campaign which included:
- Website design and build including corporate design of logo and website look and layout
- Blog template design and build
- Newsletter design build and newsletter tool supply
- Internet advert campaign
- Directory listings and back link sourcing
- Google tools including; Google Maps (local business listing, Google Base service listing, Google analytics to monitor website visitor trends, Webmaster tools and a Google Page mini website)
- Data supply
- Telesales (calling above to introduce Global Cargo Solutions)
Campaign description
After going live with the website we compiled a database of 500 company names with decision maker contact details for businesses that had shown a previous interest in freight and shipping services or UK businesses that exported their wares internationally. This database includes a wide variety of different industries, based all over the UK and Northern Ireland.
IC247 then initiated an online advert campaign describing Global Cargo Solutions services, with text provided by them and posted these adverts on different highly ranked classified advert websites. We then added their services to Google Base, built the mini site, Blog and sourced well ranked business to business websites for back link partners and also other top listed website directories for the freight forwarding industry.
The enquiries from the adverts and website have been forthcoming and the sales calls have been a hit. IC247 make approximately 20-30 calls per day and these calls have led to at least 2-3 new quote requests every day.
