Strategic Marketing Campaigns
Nowadays the first port of call for business information is the internet and everyone is aware of the importance placed on achieving high volumes of traffic to a well built website. Most campaigns are based upon the long term organic aspects of getting these results via Google, Yahoo, MSN Live and other search engines and this will always be the ultimate aim; to have an ever evolving website with as much relevant information available as possible with good quality, highly ranked back links that is managed regularly.
The major search engines take some amount of time to index new information but pay per click (PPC) services are available (Google Adwords is the best example) which can send you visitors depending on the amount of money you spend per click and the keywords you choose to use within your targeted adverts.
Depending on your budget, such pay per click campaigns can be expensive and over a longer period of time are economical burdens on most marketing budgets. One must look to utilise other tools and arenas that are both already available on the internet and reachable by as large a target audience as possible (Newsletters, E-zines, Social Networking websites, online forums, Wikis and directories) as well as older and more traditional marketing practices (Telesales and marketing, personal appointments and to a degree other media advertising like TV or radio) to market or sell your service or products.
Gaining back links and a presence on other highly ranked websites are really important. Not only do you get seen by their own visitors but you also get recognised by the major search engines by having a link from the given website to your own.
The telesales and newsletters (per email or normal post - although normal post is les important due to environmental issues etc) tools are also great assistance when one is building ones marketing range and increasing ones audience as long as you have obtained the correct and up to date data. You need decision makers contact details of your target customer and you also need to have the ability to decipher and recognise the type of character at the end of your telephone immediately. Politeness and also in depth knowledge of your product or service are major requirements of any sort of telesales campaign and a thick skin is needed!
Strategic marketing and tactical nous go well together. Each campaign or project must be aligned correctly so that the best results are garnered in the easiest and quickest way. Your search engine optimization (SEO) project needs to be well thought out and implimented by knowledgeable team members or agencies who study all aspects of the website optimization, from code, back links and keywords to how your competition perform and then this SEO work needs to be complimented by your designs that catch the eye of the potential customer, your sales staff politely approaching clients on the telephone with follow up newsletter emails from the contact information you have because of the time taken to source the perfect lead and once you have this well oiled machine up and running then the foundations for success are lodged firmly so that you can simply add content to your website that becomes optimized and freely available to new and existing customers generated by your free flowing marketing campaigns.
Contact IC247 here for a friendly chat with one of our team about best practice, modern day, one stop, strategic marketing
